The Bachelor of Science in Digital Media program focuses on the use of digital technologies in the creation and distribution of media content. Students will learn about digital content production, social media strategies, web design, and multimedia storytelling, preparing them for careers in digital media, advertising, and online content creation.
Duration: 4 year (8 Semesters)
Media Literacy
Develop a critical understanding of digital media platforms, technologies, and their impact on society, culture, and communication.
Creative Expression
Cultivate creativity and artistic vision in digital storytelling, visual communication, and interactive media design.
User Experience (UX) Design
Understand principles of user-centered design and usability testing to create engaging and user-friendly digital experiences.
Professional Development
Develop professional skills in teamwork, collaboration, problem-solving, and adaptability to thrive in dynamic and fast-paced digital media environments.
Technical Skills
Acquire technical skills in multimedia production, including graphic design, web development, video editing, audio production, and animation.
Strategic Communication
Learn strategies for effective digital media planning, content creation, distribution, and audience engagement across various digital platforms.
Media Management
Gain knowledge of media management principles, including project management, budgeting, copyright, and legal issues in digital media production.
Ethical and Social Responsibility
Explore ethical considerations and social implications of digital media production, distribution, and consumption, adhering to ethical standards and industry regulations.
Core courses
Covering fundamental topics in computer science, including programming languages, data structures, algorithms, computer networks, database systems, and software engineering
Elective courses
Elective courses allowing students to explore specialized areas of interest such as artificial intelligence, machine learning, cybersecurity, computer graphics, and game development.
Hands-on learning experiences
Hands-on learning experiences through programming labs, projects, internships, and industry collaborations to apply theoretical concepts to real-world problems and gain practical experience.
Capstone project or thesis work
Capstone project or thesis work requiring students to undertake a substantial independent research or software development project under the guidance of faculty mentors.
The BS Digital Media program combines creativity with technology, empowering graduates to shape the digital communication landscape. Career paths span across content creation, technology, and storytelling. Key roles include:
Multimedia Content Creator
Design and produce videos, animations, graphics, and digital content for online platforms.
Web / App Designer
Create visually appealing and user-centric websites or mobile applications with a focus on UX/UI.
Digital Marketing Specialist
Develop and manage digital campaigns, social media strategies, SEO, and online branding.
Media Producer / Editor
Produce digital media for film, TV, and online platforms using professional editing and production tools.
Creative Director / Brand Manager
Lead the creative strategy and brand identity of companies across digital and visual campaigns.
UX Designer / Usability Analyst
Improve digital products by researching and enhancing user experience and interaction design.
Game Designer / Developer
Design gameplay mechanics and visual environments for console, mobile, and online games.
Digital Journalist
Report, write, and publish multimedia news and features on digital news platforms and blogs.
